We immersed ourselves with Chef Felipe Riccio for a couple of days at March Restaurant in Houston.  His culinary excellence pairs well with the excellence in design and craft pursued by Cadillac in every Escalade they make.

2 Day shoot
3 week turn-around

1.5 minute promotional video
3x 30 second social cuts

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion campaign.  We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac LYRIQ.

We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

1 day shoot
1 day studio shoot
2 week turn-around

2 minute promotional video
:30 broadcast spot

We love doing live-action concept shoots, so when Autodesk brought us a really fun script, we jumped at the chance to bring their vision to life.

Before production, we collaborated closely with the Autodesk team to refine the script and elevate the concept.  Once we had a locked script, the Merit team handled all production elements including locations, casting, producing and directing.

Editing, sound design, and color grade was completed at our studio in Austin.

On day 2, utilizing the same cast and locations, we also produced and shot a photoshoot for a new Autodesk marketing campaign.

1 live-action script
2.5 day video shoot
1 photoshoot
3 week turnaround

2 minute promotional video
:60/:30/:20/:15/:06 cutdowns + digital versions
Marketing Photos

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion campaign. We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac Escalade.  For the shoot, we spent a day with Olympic gold medalist Vincent Hancock on a Texas hunting ranch.

We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

1 day shoot
1 day studio shoot
3 week turn-around

2 minute promotional video
:30 broadcast commercial

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion campaign.  We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac LYRIQ.

We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion video series.  We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac LYRIQ.

We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

1.5 day shoot
1 day studio shoot
2 week turn-around

2 minute promotional video
1 :30 cutdown for broadcast

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion campaign.  We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac Escalade.

For the shoot, we traveled to Dallas to conduct the interview and shoot the b-roll.  We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

1 day shoot
1 day studio shoot
3 week turn-around

2.5 minute branded documentary video
:30 broadcast spot

To promote travel and tourism in Texas with partner TravelTexas.org, Texas Monthly sent us to capture an adventure filled day at Texas theme parks.  We rode rides and roller coasters. We swam in wave pools and lazy rivers.  We experienced it all and kept the cameras rolling.

This was a turn-key project—all casting, shooting, directing, and editing was all handled by the Merit team.

1 day shoot
2 week turn-around

1.5 minute promotional video