Rivian takes a new approach to car design with the help of VR.
About Project

Our team traveled to Irvine to interview the Rivian design team, using a combination of on-location footage and VR overlays to show the process behind designing these vehicles.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted and produced by the Merit team.

Directed by Scott Edwards


2 day shoot
3 week turn-around


3.5 minute promotional video
1x 30 second social cuts

The Merit team has a unique approach to telling a story — from their research to end production it’s always quality work that we’re proud to show off. They make Autodesk look great, our customers look like heroes, and most importantly, I look like a genius for hiring them.

Michelle Camargo
Sr. Marketing Manager