Cadillac | Vision in Motion | Legacy

PGA Tournament Director Jon Drago is chasing a legacy to change lives through his work overseeing the CJ Cup Byron Nelson golf tournament.
About Project
Creative

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion campaign.  We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac Escalade.

For the shoot, we traveled to Dallas to conduct the interview and shoot the b-roll.  We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

Scope

1 day shoot
1 day studio shoot
3 week turn-around

Deliverables

2.5 minute branded documentary video
:30 broadcast spot