Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion campaign. We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac Escalade.  For the shoot, we spent a day with Olympic gold medalist Vincent Hancock on a Texas hunting ranch.

We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

1 day shoot
1 day studio shoot
3 week turn-around

2 minute promotional video
:30 broadcast commercial