Cadillac | Vision in Motion | Treasure Hunt

Treasure hunter Celeste Quesada takes a drive to Round Top in search of a hidden gem to bring home.
About Project
Creative Video Production

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion campaign.  We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac LYRIQ.

We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

Texas Monthly, in partnership with Cadillac, came to us looking to elevate their Vision in Motion video series.  We were tasked with creating a story that not only took the viewer on a journey, but one that seamlessly integrated the luxury, innovation and design elements of the Cadillac LYRIQ.

We were also tasked with doing a 1 day car studio shoot on white seamless, and to integrate that footage into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

Scope

1.5 day shoot
1 day studio shoot
2 week turn-around

Deliverables

2 minute promotional video
1 :30 cutdown for broadcast

Austin Video Production Company

Merit Productions is a team of skilled creators, writers and producers who make exceptional video content.