Asana + Morningstar | Case Study

Asana AI gives Morningstar the tools it needs to drive collaboration and innovation to power investors success.
About Project
Creative

With new AI tools empowering their marquee clients to success, Asana needed a new and engaging approach to tell their story.

For this case study video, at the outset, we listened and asked questions to get an in depth understanding of the Asana brand.  We then came up with a detailed story outline to guide our interview and shoot approach.  For the shoot, we traveled to Chicago to conduct the interviews and capture b-roll of the city.  In post, we customized Asana’s graphics package to integrate their UI into the story.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced, and directed by the Merit team.

Scope

1 Day shoot
3 week turn-around

Deliverables

2.5 minute promotional video