Asana + Palo Alto Networks | Case Study
Creative
Asana came to us to tell a compelling story: by fueling collaboration and innovation for Palo Alto Networks, Asana is helping to make the world a safer place.
For this case study video, at the outset, we listened and asked questions to get an in depth understanding the story Asana wanted to tell. We then came up with a detailed story outline to guide our interview and shoot approach, and wrote interview questions to drive the narrative forward. For the shoot, we traveled to Palo Alto to conduct the interviews and capture b-roll. In the edit, we customized Asana’s UI graphics to demonstrate its capabilities.
Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted, produced and directed by the Merit team.
Scope
1.5 Day shoot
2 week turn-around
Deliverables
2.5 minute promotional video