Kalitta Motorsports uses state-of-the-art technology to design the ultimate vehicle.
About Project

We traveled to Michigan to capture Kalitta’s victory in the 2022 NHRA World Drag Gracing Competition. Our team interviewed the Kalitta engineers, and set up a multi camera capture of the event.

Editing, sound design, and color grade was completed at our studio in Austin.

Story scripted and produced by the Merit team.

Directed by Scott Edwards


2 Day shoot
3 week turn-around


2.5 minute case study video
30 and 15 second social cut

The Merit team has a unique approach to telling a story — from their research to end production it’s always quality work that we’re proud to show off. They make Autodesk look great, our customers look like heroes, and most importantly, I look like a genius for hiring them.

Michelle Camargo
Sr. Marketing Manager