Lutron | Shades Innovation

Innovative engineering with purposeful design come together to create the perfect shading solutions.
About Project
Creative

After producing numerous projects for Lutron, we were tasked with creating an all-encompassing video showcasing their innovative shading solutions. Our team interviewed Lutron executives and engineers, traveling to Pennsylvania to capture a behind the scenes look at their manufacturing facility.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted and produced by the Merit team.

Directed by Scott Edwards

Scope

2 day shoot
3 week turn-around

Deliverables

5 minute commercial