Urbanspace | 44 East

A team of architects and designers set out to create a balanced living experience in the heart of Austin.
About Project

This residential tower was years from being built, requiring us to find creative ways to represent the building. Our team interviewed the marketing team, designers, and architects, and casted talent to capture lifestyle imagery, bridging it all together with renderings and aerial photography.

Editing, sound design, and color grade was completed at our studio in Austin.
Story scripted and produced by the Merit team.

Directed by Scott Edwards and Owen Schwartzbard


2 Day shoot
3 week turn-around


1.5 minute promotional video
4x 30 second social cuts
1 website banner loop